Fjällräven: A life full of adventure

A huge selection of Fjällräven products at discounted prices!
Men's Sten Jacket Hoja Rain Poncho Men's Övik GTX Padded Parka Men's Expedition Down Jacket Men's Bergtagen G-1000 Jacket Men's Bergtagen GTX Touring Trousers Men's Karl Pro Zip-Off Pant Men's Bergtagen GTX Touring Jacket Men's Keb GTX Jacket Men's Bergtagen Topp Down Jacket Women's Bergtagen GTX Pro Trousers Women's Övik GTX Padded Parka Women's Bergtagen GTX Touring Jacket Men's Karl Pro Pant Men's HC Hydratic Trail Trousers Women's Keb GTX Jacket Men's Bergtagen 60 Jacket Women's Snow Flake Parka Men's Abisko Padded Vest Men's Greenland Jeans Women's Bergtagen G-1000 Jacket Men's Bergtagen Down Jacket Women's Bergtagen Down Jacket Women's HC hydratic Padded Parka Women's Expedition Down Lite Jacket Women's Abisko Wool Long Sleeve Women's Expedition Long Down Parka Men's Bergtagen Stretch Jacket Women's Nikka Curved Trouser Women's Greenland Winter Parka Women's Kiruna Hydratic Padded Parka Men's HC Hydratic Padded Trail Jacket Men's Keb Padded Hoodie Jacket Men's Greenland Jacket Men's Vardag Pullover Women's Kiruna Liner Parka Men's Övik Neps Knit Sweater Men's Bergtagen Midlayer Hoodie Men's Sten Fleece Jacket Women's Kaipak Curved Trousers Men's Vardag Trousers Men's Buck Fleece Vest Women's Kiruna Hydratic Padded Parka Women's Nuuk Lite Parka Men's Lada Round-Neck Pullover Women's Vardag Pile Fleece Jacket Men's Vardag G-1000 Pile Jacket Men's Keb Agile Winter Jacket

Fjällräven (512 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.