Fjällräven: equipment for your next route?

Fjällräven (338 articles)

Men's Övik Travel Shirt Men's Walk With Nature T-Shirt Women's High Coast Cool T-Shirt Men's Keb Fleece Hoodie Jacket Women's Abisko Winter Stretch Trousers Women's Vidda Pro Ventilated Pants Women's Abisko Hike Zip-Off Pants Men's Vardag Jacket Women's High Coast Lite Dress Men's Abisko Lite Trekking Zip-Off Pant Men's Barents Pro Shorts Men's Barents Pro Winter Trousers Men's Keb Padded Hoodie Jacket Women's Kiruna Liner Parka Men's Vardag Lite Fleece Sweater Men's Fjällräven Logo T-Shirt Women's Kaipak Jacket Men's Expedition X-Lätt Vest Women's Bergtagen Stretch Trousers Men's Övik Travel Shirt Women's Nature T-shirt Women's Vardag Anorak Men's Övik Polo T-Shirt Men's Bergtagen Thinwool Trousers Women's Abisko Hike Blouse Abisko Lite Wool Cap Men's Abisko Lite Trekking Jacket Men's Expedition Down Lite Jacket Women's Vidda Pro Pants Men's Nuuk Parka Women's Abisko Hike Pants Men's Abisko Wool T-Shirt Women's Hoja Wool T-shirt Women's Övik Knit Sweater Men's Expedition Lätt Hoodie Jacket Women's High Coast Dress Women's Abisko Cool T-Shirt Men's Övik Lite Shirt Men's Fox T-Shirt Women's Abisko Trekking Pro Tights Women's Hoja Rider's Wind Jacket Abisko Woll Headband Men's Abisko Sun Hoodie Women's Expedition Long Down Parka Men's Abisko Day Hike Long Sleeve Women's Vardag Pile Fleece Women's Karla Pro Winter Trousers Keb Trekking Belt

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.