Fjällräven: A life full of adventure

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Vardag 33 Travel Bag Abisko Trek 48 Backpack Abisko Two Seasons Sleeping Bag Kajka 55 Backpack Kajka Side Pocket Skule Graphics 24 Backpack Vardag 25 Backpack 1960 Logo Headband Bergtagen Mountain Cap High Coast 24 Backpack Women's Övik Lite Blouse Re-Kånken Mini Backpack Skule Graphics 6 Cross-body Bag Hoja Cap Kånken Hip Bag Keb 72 Rucksack High Coast Lite Cap High Coast Pro 26 Backpack Fjällräven Tab Hat Gear Large Bag Men's Vardag Pile Fleece Vest Bergtagen Forever Wool Cap Snow Cap Bergtagen Jacquard Cap High Coast 36 Duffel Kaitum Cap 1960 Logo Beanie Keb Fleece Neck Neck Gaiter Keb Fleece Cap Kånken No. 2 Laptop 15 Backpack Women's High Coast Cool T-Shirt Vardag Classic Beanie Abisko Lite Scarf 1960 Lite Logo Cap Övik Path Knit Cap Övik 365 Cap Men's Övik Roller Neck Pullover Pocket Shoulder Bag Kånken Card Wallet Rib Cap Fjällräven Heavy Cap Byron Thin Beanie Abisko Trek Backpack Skule Graphics 28 Backpack Kånken Laptop 15" Backpack 1960 Tote Bag Men's Abisko Trekking Shirt Equipment Bag

Fjällräven (512 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.