Women's Abiskoool Fox T-Shirt Kajka 100 Backpack Pocket Shoulder Bag Kajka Side Pocket Kånken No. 2 Backpack Vardag 25 Backpack Totepack No.1 Kånken Laptop 15" Backpack Men's High Coast Wind Jacket Women's Nature T-shirt Women's Vardag Dungaree Trousers Men's Keb Eco-Shell Jacket Women's Keb Trousers Men's Hoja Wool T-shirt Men's Keb Jacket Women's Vardag Hoodie Women's Karla Lite Jacket Abisko Trek 48 Backpack Kajka 65 Backpack Men's Abisko Lite Trekking Jacket Keb Fleece Cap Kajka 85 Backpack Women's Bergtagen Thinwool T-shirt Men's Övik Roller Neck Pullover Övik Flat Cap Men's Abisko Wool Classic T-Shirt Re-Kånken Backpack Men's Abisko Lite Trekking Zip-Off Pant Women's Bergtagen Stretch Trousers Hoja Drybag 3.5L Bike Bag Women's Abisko Trail Stretch Trousers Men's Abisko Midsummer Zip Off Trousers Men's Abisko Midsummer Trousers Hoja Frame Bike Bag Kanken Mini Women's Keb 72 Backpack Färden Duffel 80 Travel Bag Men's Abisko Trail Shirt Helags Cap Fjällräven Wool Socks Women's Keb 52 Rucksack Keb 52 Rucksack Men's Fjällräven Equipment T-Shirt Men's Lush Logo T-Shirt Abisko Hike 35 Backpack Women's Abisko Day Hike Top Men's Hemp Blend Out Here T-shirt Women's Abisko Wool Tank Top

Fjällräven (403 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.