1960 Logo Belt Bergtagen Merino Neck Gaiter Abisko Lite Wool Cap Kajka 75 Backpack Hoja Cap Abisko Summer Sleeping Bag Zip Card Wallet Kajka 100 Backpack High Coast Totepack Abisko Hike Lite Backpack Hoja Frame Bike Bag High Coast Bag Hoja Handlebar Bike Bag Fjällräven Wool Socks Abisko Friluft 45 Backpack Kanken Skule 6 Cross-body Bag Hoja Top Tube Bike Bag Skule 24 Backpack Hoja Drybag 16L Bike Bag High Coast 22 Duffel Ulvö 23 Backpack Passport Wallet Bergtagen Touring Backpack Badge Långtradarkeps Cap 1960 Logo Långtradarkeps Cap Kånken Toiletry Bag Bergtagen Merino Headband Ulvö Medium Waistpack Abisko Hike 35 Backpack Färden Wash Bag Gear Bag Hoja Bike Frame Fold Bike Bag Hoja Expandable Waistpack Kånken Wash Bag Abisko Trek 48 Backpack Kånken Hip Bag Hoja Drybag 10L Bike Bag Abisko Two Seasons Sleeping Bag Kånken Rainbow Mini Backpack Gear Large Bag Keb Dome 3 Tent Färden Cross-body Bag High Coast 36 Duffel Hoja Seatbag Harness Abisko Hike Backpack Women's Abisko Two Seasons Sleeping Bag Abisko Lite 2 Tent

Fjällräven (477 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.