Maloja (961 articles)Men's GervasM. Shorts Men's UlmsM. T-Shirt Men's UlmsM. T-Shirt Men's FalzM. 1/2 Functional Shirt Women's ValbonaM. T-Shirt Women's SgialvaM. Bavarian Apron Women's AlmenrauschM. T-Shirt Women's CuragliaM. T-Shirt Women's TastgettaM. Dress Women's RilaM. Top Women's CremonaM. Sports Bra Women's CuragliaM. T-Shirt Women's RoschiaM. MTB Shorts Women's HelmkrautM. T-Shirt Women's LimanaM. Vest Women's CuragliaM. T-Shirt Men's UlmsM. T-Shirt Women's AlmenrauschM. T-Shirt Men's DamphuM. Trousers Women's NaninaM. Trousers Women's CuragliaM. T-Shirt Women's SwingM. Skirt Women's ApfelM. GTX Infinium MTB Trousers SulvadiM. Unisex Base Layer Men's UlmsM. T-Shirt Women's CuragliaM. T-Shirt Women's AlmenrauschM. T-Shirt Women's CadiniM. Hoodie Women's CadiniM. Hoodie Men's RaupelM. Tights Women's CadiniM. Hoodie Women's AlmenrauschM. T-Shirt Women's ArayaM. XC Skiing Trousers Women's SteinkleeM. Top Kids StilafenU. T-Shirt Kids StilafenU. T-Shirt Women's AlmenrauschM. T-Shirt Women's BettinaM. Trousers Women's FregarellaM. Blouse Women's CivellaM. Top Men's MuzilaiM. Long Sleeve Men's RaupelM. Tights Men's BergellM. Tights Women's MontunellaM. Tights Men's MauerseglerM. Hoodie Men's MauerseglerM. Hoodie Women's FlaasM. Tights Men's GoldthalerM. Trousers Men's CartasM. Trousers Women's MandraM. Shorts Women's AllegriaM. Jacket Women's SawangM. Long Sleeve Women's FiammaM. Shorts Women's FlaasM. Tights Women's ValbonaM. Jacket Women's CarpiM. Sports Bra Women's BlaumeiseM. Hoodie Women's JenesienM. Shorts Women's CivellaM. Top Women's CivellaM. Top
Maloja is not just a name, it' an attitude to life that can be worn. The feeling that you should share beautiful moments with friends so that they become perfect. For never losing your curiosity about life. For the fact that it doesn't take much to experience something special - just a little courage to leave the beaten track and try something new.
Maloja: German brand with a Swiss background
Maloja represents a philosophy that focuses on respect for people and nature and places value on ethics, sustainability and fair dealings with its partners. The desire to be outdoors with a good feeling and to burden nature as little as possible accompanies the outdoor brand based in Chiemgau, in beuatiful Bavaria every day - and spurs it on to lessen the burden on nature as little as possible.Memories of the unforgettable day of deep snow in the Engadine mountains, which mark the founding moment of Maloja, are also reflected in the company's philosophy.
Maloja stands for...
- ... an honest and respectful approach to people and nature
- ... the combination of creativity and simple means, is always found in every Maloja collection
- ... the courage and determination to go your own way. Again and again
The Maloja Enrosadira summer collection 2022
Creativity, courage, optimism and determination can be found in every new collection at Maloja! At the same time, the brand has remained true to its ties to the Engadine since it was founded in 2004: the people from Chiemsee name many products after places that are very close to the Swiss village of Maloja or after spectacular natural spectacles.
The 2022 summer collection, for example, is all about the glow of the Alps: when light and rock meet in the evening, an impressive spectacle of colour forms in nature. The Ladins in South Tyrol use a particularly melodic term for alpenglow. They call it Enrosadira. No wonder, because in this region with its high rock faces made of light-coloured rock, the play of light is very intense.
Re-designed logo: Core values, soul and history of Maloja
After 15 years of "Maloja", the Bavarian outdoor brand felt it needed to give its logo a bit of a "tweak". In the course of the re-design, Maloja once again looked at the values and history it conveys. After all, the logo always reminds us of the mood from which the company was founded in 2004.
Symbolic of the beautiful feeling of being out in nature and on the mountain:
- the full moon
- a swing, which can be interpreted as a bike trail, ski or snowboard track
- a tree
- and last but not least, the individual path, which already runs through the lettering and thus through everything at Maloja
For Maloja, the logo still reflects all the core values - a strong affinity to nature, one's own path and the soul of the company.
Maloja brand check
- Maloja is primarily known for alpine-inspired fashion and highly functional cycling and ski clothing.
- The brand's best-known team in winter sports is the US biathlon team (IBU) and the German SKIMO team (national ski mountaineering team).