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Maloja is not just a name, it' an attitude to life that can be worn. The feeling that you should share beautiful moments with friends so that they become perfect. For never losing your curiosity about life. For the fact that it doesn't take much to experience something special - just a little courage to leave the beaten track and try something new.
Maloja: German brand with a Swiss background
Maloja represents a philosophy that focuses on respect for people and nature and places value on ethics, sustainability and fair dealings with its partners. The desire to be outdoors with a good feeling and to burden nature as little as possible accompanies the outdoor brand based in Chiemgau, in beautiful Bavaria, every day - and spurs it on to lessen the burden on nature as little as possible.
Memories of the unforgettable day of deep snow in the Engadine mountains, which mark the founding moment of Maloja, are also reflected in the company's philosophy.Maloja stands for...
- ... an honest and respectful approach to people and nature
- ... the combination of creativity and simple means is always found in every Maloja collection
- ... the courage and determination to go your own way. Again and again
The Maloja Summer collection 'Mountain People'
Maloja's 2023 summer collection is dedicated to the theme of connectedness. Whether it is the connection with nature, with the mountains or with like-minded people who share the love of sports in nature, Maloja connects all who see themselves as part of the community 'Mountain People' with the new collection.
"The strongest symbol of connectedness for me has always been the mountain. Because it makes it easy for us to recognise what really matters and leave behind the non-essentials for the time of activity."
- Peter Räuber, CEO and Maloja Co-FounderRe-Design Logo: Core values, soul and history of Maloja
After 15 years of "Maloja", the Bavarian outdoor brand needed to give its logo a bit of a "tweak". During the re-design, Maloja once again looked at the values and history it conveys.
After all, the logo always reminds us of the mood from which the company was founded in 2004.
Symbolic of the beautiful feeling of being out in nature and on the mountain:
- the full moon
- a swing, which can be interpreted as a bike trail, ski or snowboard track
- a tree
- and last but not least, the individual path, which already runs through the lettering and thus through everything at Maloja
Maloja's logo still reflects all the core values - a strong affinity to nature, one's own path and the company's soul.
Maloja brand check
- Maloja is known for alpine-inspired fashion and highly functional cycling and ski clothing.
- The brand's best-known team in winter sports is the US biathlon team (IBU) and the German SKIMO team (national ski mountaineering team).